THE HOUSE / OFFICIAL BRAND REFERENCE
VII CREATION. A House for performance, culture and human potential.
A public reference for writers, editors, collaborators and anyone seeking accurate information about the House. These facts describe current activity, not future divisions or unannounced projects.
The following approved descriptions may be used to identify the House accurately. They do not imply an endorsement or partnership.
SHORT DESCRIPTION
VII CREATION is a House for performance, culture and human potential. Founded in 2025 in the Netherlands, the House is expressed publicly through VII Sports and VII Community, with selected creative services offered through VII Studio.
EXTENDED DESCRIPTION
VII CREATION is a House for performance, culture and human potential, founded in 2025 by Gianni Koorndijk, Founder & CEO. VII Sports is its first public room, focused on performance and the stories of sport. VII Community creates space for movement and shared experience. VII Studio brings selected creative services into the world, including private Race Day Film commissions. Each expression belongs to the same House and is guided by one principle: Only What Is Worthy.
Sport, performance, events, athletes, journal and archive.
↗ROOM 02 / PUBLICVII CommunityMovement, connection, gatherings and the public community channel.
↗SERVICE / THE HOUSEVII StudioCreative commissions, presently centred on private Race Day Film services.
↗References to music or fashion should not imply that these are currently operating public divisions of VII CREATION. The House announces new public expressions when they are active.
VII CREATIONPrimary House name, always styled in uppercase in official editorial copy.
VII SportsThe first public Room, for performance and sport storytelling.
VII CommunityThe public Room for movement and shared experiences.
VII StudioThe House service, not a separate headquarters or independent organization.
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